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Marketing 5.0 Technology for Humanity

Danh mục: Kinh Tế - Tài chính

ISBN: 9781119668541

Nhà xuất bản: Wiley

Tác giả: Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

Số trang: 233

Năm xuất bản: 2021

Ngôn ngữ: Tiếng Anh

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Mô tả

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.