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Review of Marketing Research (4)
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75.000 VND
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ISBN: 9780765620927
Nhà xuất bản: Emerald Group Publishing Limited
Tác giả: Naresh K. Malhotra
Số trang: 224
Năm xuất bản: 2008
Ngôn ngữ: Tiếng Anh
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Mô tả
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
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